Quality is not enough! We must be able to communicate it. From the website, to social media and presentations, there is no difference today between what we communicate and what we are.
We usually pay attention to offline communication, assigning the creation of brochures to specialized agencies or to graphic professionals. On the other hand, in digital communication we tend to overlook some aspects that are just as important.
The form (we mean, the way we communicate) has a great influence on the perception of our content (our structure, our service, our message). So, to communicate effectively, every time we create a new web page or publish a post on social media, we must always ask ourselves: how will this communication be perceived? Am I introducing myself - also through graphics and texts - as professional or reliable? Am I getting closer or moving away from my audience?
But what is the true secret to communicate effectively?
We must definitely pay attention to every aspect: the sum of all the elements creates coherence in communication and makes our offer unique and attractive. These little details are not those we see, but those that are important for the ones who receive our messages.
Even if a content can be understood, it will be more incisive if it is more accessible: easiness is the most powerful weapon of persuasion.