Turismo Torino e Provincia Convention Bureau and VisitPiemonte, in collaboration with Lavazza, presented the news about the promotion and the offer of the territory on 22nd May during IMEX, the worldwide for incentive travel, meetings and events in Frankfurt.

As the Councillor for Tourism of the Piemonte Region points out, the organisation’s aim has been to extend to the whole region the important work carried out by Turismo Torino e Provincia in the field of conferences, so as to render it an element of attraction also for other cities and territories such as the Langhe, a UNESCO World Heritage site, or its lakes.

Furthermore, an important new entry in the Turin conference scene is that of a prestigious partner and brand: NUVOLA LAVAZZA, which is the new headquarters of the most famous coffee company in the world, a space for events for up to 1,200 participants and a 4,500 square meters conference centre – La Centrale. The Museum is also part of the complex, which offers a sensory-emotional journey into the global culture of coffee and of Lavazza.

The presentation held May 22 will also be an opportunity to illustrate the advantages and benefits granted to those who organize an event in Turin, the guidelines for 2019 and the rich calendar of events that will take place in the subalpine capital, such as the ATP Finals that will be held here from 2021 to 2025 – one of the five largest tennis events at a global level where the first eight players in the world compete in both singles and doubles, confirming how important it is, in terms of image and economic impact, for a territory to host major events.

Download the press release