YOUR EVENT GROUP (YEG)

YEG is one of the most active and dynamic players in the Italian market of leisure and business events. YEG was founded in 2018 as the natural evolution of Ventana Group, the historical MICE industry brand in Turin, founded in 1976. YEG’s philosophy is clear: every project, may this be a private holiday, a large corporate event or a scientific conference, should be unique, exceptional and memorable. To achieve this, YEG can count on an exceptional experience in events’ logistics as well as organisational secretariat. There are then the multiple digital platforms that allow for smart events in every step of the way. Your Event Group has three different business units: YEG Ventana Pharma, specialised in medical and pharmaceutical events; YEG Ventana Events, focused on sport events, incentives and exhibitions; YEG Ventana Leisure, dedicated to luxury travel and DMC activities for Italy. YEG is present in Turin (Via Bagetti 31), Milan and Florence.